How much should a new website cost? That's a question we are asked all the time! All brands and websites start somewhere. Websites are working 24/7 to drive people to your business. A bad website is already costing you more missed opportunities than you may believe. If your organization does something well, has the best price, or that special something that sets you apart, both your in-person and online experience must reflect that and guide your customers.
When you outgrow, feel outdated or become frustrated with your website, it’s normal to have the tendency to assume the cost for a new website will be similar to your previous investment or what a friend is paying. The reality today is that websites are never done, and do not perform well when they are left static. If you want a website to work, you must continuously work on it or hire a talented team that understands all the ins and outs of managing a website.
A brand new website (i.e. if you are a newer organization or building your first website) will often be cheaper than replacing an existing website, due to the extra migration and URL clean up work that is required. What you spend on a new website should be largely influenced by your company’s size, revenue, funding and goals for the website. The technology and hosting required for running your website will increase in price as your website grows.
The average business spends 1% to 7% of their overall revenue on a marketing budget, and today’s websites are often considered a marketing investment.