Six years ago I wrote an article stating that “user-centricity is the new SEO," and published it on LinkedIn. Now many years later, in a landscape where nothing about digital marketing seems predictable or steady, this statement is making headlines in a variety of different phrases and ways. Am I in the know about SEO or what? How did I predict something about SEO that far in advance?
Customer-centric and customer-first are a marketing trend we’ll see take off and further evolve over the next decade. One of the best ways you can show your customers (and Google search algorithms) that you are centered around them is to optimize plenty of your content around winning the Google answer box. Let’s take a deeper dive on what the Google Answer Box is, why it's important and how you can get started optimizing your content for it.
We all use our phones and Google search so differently!