Nail Down Your Small Business Digital Marketing Strategy
Call me inbound challenged. In the age of skimming through other blogs to write your own, we all need to change something. We might have to start working together again. Challenge presents new solutions.
How can we (marketers) help each other before anyone else has to go into justify what we are doing to our boss mode? Close to half of inbound marketers state that justifying and proving efforts is a challenge going into 2018.
Continue reading to learn from a collective group of young inbound marketers I work with in Cincinnati. Together, we are pouring out our mistakes in strategy, growth and challenging the future.
What does it take to build influence online or in social media? More than one company, person or department.
2017 is a better time than ever to ditch the cookie cutter agency and help professionals through their least effective, favorite, most time consuming or expensive marketing tasks. Even those tasks and consistent deliverables essential to good inbound. If you can do them better than most, by all means, go for it!
Cincinnati has a strong inbound marketing community., I'm fortunate to learn from and provide support to many I have crossed paths with. Six months ago, I left a great HubSpot partner inbound marketing agency.
Anxious Creations was born from a creative and technical portfolio I've built over 15 years, a handful of referrals from local agencies, marketing consultants and inbound marketers. Outside of my inbound marketing comfort zone, I'm learning and absorbing a lot.
The general perception of fear, annoyance, or "I lost a lot of money" is hard to counter when it comes to small business owners, their marketing experience or future expectations.
From a multi-location nail salon owner to experienced wealth managers and one of the hottest local restaurants in town, these people are tirelessly marketing themselves and doing more with less. Companies in my neighborhood and yours know what inbound is and are doing it themselves with limited support staff.
My Story and Experience as an Inbound Marketer
Inbound marketing chose me and our paths aligned at a young age for both of us. At the young age of 21 when my inbound career started, I was equally as excited to learn, take action and get great original content out there to the world as I was vulnerable and being told to make fluff and filler.
At this time I was fresh out of college with computer science and communication degrees, holding down a full time customer service supervisor job and doing light part time freelance work which I relied on for making a living since my high school days.
Looking for a pay increase to improve my living situation, I became employed and was moved to Cincinnati by a small software company. It was a big feat for me, alone, to run their marketing with no existing strategy, website, program, expectations, budget or guidelines in place.
In this amazing opportunity during the peak of a recession at a small company that's never tried digital marketing, I had to prove my worth day in and out. My career stared out feeling scared, unsure, unstable and worried. In a borderline desperate Google search for marketing strategies and templates, I found HubSpot and inbound marketing.
Whether you're an inbound marketer of today or tomorrow, these are five things that I align with some of my closest inbound peers on changing.
1) Review your LinkedIn Headline, Personal Brand and Overview of your Company/Employer, Change them if Necessary
Dishonesty always sucks. Dream big, but be honest with others and yourself.
Are you really an "inbound and social media expert leading digital transformation," or is your company "the most trusted service company in the area" or are you just saying that?
In reality, you're "a go-getter researching and applying business communication via social media and search engines." Your company is highly experienced and skilled in said service. Sounds awesome, right? Because it is and its TRUE. You, myself and every inbound marketer in the world are aspiring to be an inbound and social media expert. We're running with digital everything.
Maybe someday your team will achieve over one million followers, ten thousand leads each month and thousands of new high dollar customers each year. People will flock to know how you did it and come see you on a national speaking circuit. Maybe you'll even earspeaking opportunity at INBOUND when that happens.
A culture where everyone wants to be (and thinks they are) in charge yields a lot of stress on the company, employees, customers and ecosystem as it turns from doers to delegators and power struggles.
When you're not coming together as a team, the expert approach, sales-driven, every man for himself performa will run out the best inbound talent to any company that they perceive as having more support, security, team oriented responsibilities, goals and (better) cultures.
People are awesome and BELIEVE what you say. Even when you're excited, unsure, scared or anxious. Next time the boss, client, colleague or sales rep speaks for you, point it out, stand up to it. Be honest!
Anxious Creations takes responsibility to maintain today's marketing, design and creative skills needed to help our customers succeed.
Hours of Operation
Monday - Thursday
8AM - 8PM
8AM - 6PM
Saturday and Sunday
10AM - 2PM
We are a paperless company and 100% owned and operated by women in Cincinnati, Ohio.