Nail Down Your Small Business Digital Marketing Strategy
Building a new website doesn't have to be a standstill, rocket science or the biggest investment you make in your business. Half of the battle in building a new website is turning the table from what you want to what your customers want.
If waiting what feels like too long, chaos or uncertainty describes your current website situation, continue reading for an actionable and simple website plan that will keep things moving (and keep you sane). Any employee, agency or freelancer is only as good as the plan in place and information they are provided.
3. Photography is Key
Your website will need photography of your team, office/location, products, etc. Plan ahead and be prepared. Do not start designing your website until you have photos you're happy with or you've scheduled a photographer to come in. Photography unique to your company makes your website design stand out from the competition.
4. Website Design and Development
Your options here are to hire an employee, an agency or a freelancer (freelancers are typically the most creative and cost effective for small business websites). Work with someone that has made website designs you like and has a professional work ethic, great communication, etc. For best results, see if you can find a local designer!
Google Analytics is free and can be installed in minutes. Then you'll be able to see how people get to your website, popular days/times, demographic info about your visitors along with where and when people are exiting out of your website.
Besides knowing "exactly who the person is" on your website (come on sales, give people their privacy and peace), Google Analytics can give you about any other information you want to know. If people need to get in touch, stop by or book an appointment, they will!
P.S. Anxious Creations and #dailywebsitetips are on Instagram @anxiouscreations513
Anxious Creations takes responsibility to maintain today's marketing, design and creative skills needed to help our customers succeed.
Hours of Operation
Monday - Thursday
8AM - 8PM
8AM - 6PM
Saturday and Sunday
10AM - 2PM
We are a paperless company and 100% owned and operated by women in Cincinnati, Ohio.