Nail Down Your Small Business Digital Marketing Strategy
One of the best #dailywebsitetips Anxious Creations can offer is that a website is never really complete and will evolve with your business. Aside from that, it is nearly certain that your next local website visitor to your small business will be from a mobile internet search, social media or navigation app.
First impressions of your company from mobile devices is now everything. You'll have the attention of a mobile website visitor for a really short amount of time until he or she gets a text message, checks their Facebook feed, email or goes back to other tasks and responsibilities of the day.
Your website's design and functionality is one of the first and strongest online impressions your company makes. The average person, let's say her name is Betty, has been researching and looking for your specific kind of local business from her smartphone.
Whether your company is a gym, nail salon, dentist office, laundry mat or indoor soccer facility, Betty is there for specific information and will most likely spend one minute or less on your website her first visit. She'll likely come back a few more times before she's a customer. Enter the importance and era of responsive website design.
What is Responsive Website Design?
Keep Your Website's Navigation Extremely Simple
While on your website, Betty is looking for specific information on your services to see if they are something she needs or an experience she will enjoy. If your business is something on her radar, Betty demands that its easy to find a physical address, phone number, email, business hours, frequently asked questions, link to book an appointment or a way to message you while on your website. That's if she didn't already grab this information from Google, a friend, another business listing online or a social media profile without even visiting your website!
Then, so suddenly out of nowhere after one minute or two tops on your website, Betty jumps off to a text message from her sister, to watch a silly video, then to check a post on her Facebook wall by a friend, followed by checking her personal and work email accounts and reading up on the latest news of the day. Finally she goes back to her normal day and responsibilities, but she'll be back on her phone sooner than later (and news flash, not to visit your website). This is completely normal mobile browsing behavior. It's sporadic and highly predictable.
Betty is more than likely going to seek additional options and later in the week, month or year by asking her friends and family about your company, and if they know about any other companies like yours that they would recommend. From what dentist she should go, to selling her house, all the way down to where she should go for date night, Betty needs validation. Once her decision is validated, Betty will call, show up or book an appointment/reservation with your business, depending on how your website enables and explains how customers should come in.
Design for Mobile Devices First
With good intentions, in 2015, Google added a mobile-friendly tag for users to identify and click on sites that load properly on smartphones. Starting in 2017, websites that are greeting users with a popup or not responsive in design for the mobile majority are receiving penalty in search engines.
Over three quarters of website traffic to small, local businesses today come from searches by people like Betty or you from a phone's internet browser, social media or navigation app. How your website looks and functions on a smartphone should not be an afterthought or item to deal with later.
The primary elements of your website and most important information should be in easily accessible from a mobile device in seconds. You can achieve this by breaking your website design into sections and blocks while reducing the amount of columns, tables, navigation options and text.
At Anxious Creations, we design clean, simple websites that align your business with how, why and where your average customer is looking for your specific type of company online. We will make your website do wonders for your small business with a great plan, content and mobile-first responsive design. Book a free website consultation to discuss your website design and development ideas and make them a reality.
P.S. Anxious Creations and #dailywebsitetips are on Instagram @anxiouscreations513
Anxious Creations takes responsibility to maintain today's marketing, design and creative skills needed to help our customers succeed.
Hours of Operation
Monday - Thursday
8AM - 8PM
8AM - 6PM
Saturday and Sunday
10AM - 2PM
We are a paperless company and 100% owned and operated by women in Cincinnati, Ohio.